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Facebook Advertising Trends: What to Expect in 2018

As we enter 2018, Facebook will continue evolving to include new features and change the way marketers use the platform as a whole. What does this mean for small businesses who want to advertise on the world’s largest social network, but don’t have the budget to keep up with heavy weight advertisers?


The Importance of Reputation Management

In today's world of mass digital media, giving a referral is as simple as posting a social media link. At 360 PSG, we know that 90% of your prospective customers make buying decisions based on reviews and online mentions of your business.


The Digital Marketing Toolkit, Part 1: Web Browsers

Any carpenter knows that a good set of tools is essential for their work. A digital marketer is no different. If you want to succeed on the web, you must become familiar with the necessary tools in order to achieve your marketing objectives.


Are You Using Outdated SEO Practices?

It’s no secret that the world of digital marketing is a constantly changing landscape. Occasionally, things can change so rapidly that not everyone can stay current on the best practices. This becomes a problem when it comes to search engine optimization.


Categories: SEO / SEM

Celebrating Halloween 360PSG Style

When Halloween falls on a Tuesday, you make sure to celebrate at work! Our team got together again this year for a Halloween party that lead to eating way too much candy.


Categories: 360 Culture

Why Should I Pay An Agency For Digital Marketing?

It takes a lot to run a successful business. Finding and retaining good employees to help your business grow is difficult for any industry. Employing a team of in-house experts to handle your marketing strategies is a huge milestone; but, are you ready for that?


Categories: 360 News

Dialing Back: B2B Google Partner Event

With 68% of B2B buyers being digitally driven, there’s no doubt that enhancing your knowledge of the industry will benefit your marketing efforts. Catch up with some insight from our B2B Google Partner Event! 


360 PSG's Favorite Web Projects: Summer 2017

Summer is officially over and we may be a little sad about it, but being reminded of our favorite web projects from the season is the best way to get excited about what’s to come.


360 PSG's Mouse Pad Rocks The Stage At Music Is Art

Fresh off the stage and back in the office, 360 PSG’s band Mouse Pad is settled in after their performance at Music Is Art.


Conversion Rate Optimization (CRO): Getting the Most out of Your Website

So, you’ve already got a great digital marketing program in place. You’re driving relevant, qualified traffic to your website. That’s a great start! But in reality, it’s only half the battle.

The 100th Edition of Digital Digest and Its Revamp

The September edition of our newsletter, Digital Digest, marks its 100th anniversary! As of this month, we've sent 100 different issues of our newsletter to clients all over the country! That's a lot of industry updates and happenings! To celebrate this milestone, our team developed a brand new format for the newsletter to keep things fresh and on-brand with our website relaunch.

360 PSG's Mouse Pad To Hit The Stage At Music Is Art

Mouse Pad is back for an encore performance! If you don't know already, members of our hardworking team at 360 PSG created our first company band last year -- Mouse Pad. After competing and winning Grand Champion and Best Original Song at Corporate Battle of the Bands, Mouse Pad was awarded stage time at Buffalo's Music Is Art Festival.


Campaign Tagging Your Links: How UTM Codes Work

Do you know which online medium is providing the most traffic and conversions to your marketing campaign? If the answer is yes, then you probably don't need to keep reading, but if your answer is no -- consider implementing tagged URL's or UTM (Urchin tracking module) codes into your web marketing strategies.

5 Steps to Enhance Organic Product Sales On Your Facebook Page

Increasing sales through your Facebook Business Page doesn't always have to require a large ad budget. Running an ad campaign on Facebook will drive traffic to your page and website, where sales and leads can be built. However, what happens when your ads get people to your Facebook page, then what?

All About Google Posts

First, they were just for presidential candidates. Then, they were just for public figures, athletes, and museums. But as of June 2017, Google Posts are now available for every business utilizing Google My Business. 


Client Talk: 3 Most Frequently Asked Questions For An Optimization Campaign

While there's a need for search engine optimization for every business, each client's strategy is different because every business has a unique service or product and a different target market. We've compiled a list of the top 3 questions (and answers) that our team gets asked the most about optimization campaigns!

Client Talk: FAQ's About Google AdWords

Our Search Engine Marketing technicians get asked a lot of questions when it comes to running and managing AdWords campaigns.  There are some questions, however, that are asked much more frequently than any others. We'd like to take a moment to address the two most popular questions our SEM team receives.


Categories: SEO / SEM

LinkedIn Strengthens Ad Targeting With Matched Audiences

This past April, LinkedIn released Matched Audiences, a trio of targeting capabilities for advertisers on the platform to hone in on specialized audiences using: Website Retargeting, Account Targeting and Contact Targeting. With Matched Audiences, marketers can reach customers and companies by uploading CSV lists of emails and company names, as well as re-engage with visitors who have been to their website using retargeting. 

Love Is Loud Launches to Counter Violence

A little over a year ago, our team member, Saprina Wilkins, lost her 22-year-old son, James, to a senseless act of gun violence. This unimaginable hardship has brought forth a deep purpose for Saprina, searching for answers, justice and a way to bring families together who have experienced unspeakable tragedies.


Categories: 360 News

360 PSG's Favorite Web Projects: Spring 2017

While we aren't really sure how another season has passed since our last "Favorite Web Projects" blog, we are back to share what we've been cooking up during spring at 360 PSG. We put a lot of hard work into each website, campaign and project, so it can be difficult to pick favorites! However, we whittled it down to five picks.


All About Search Engine Marketing

You may not be familiar with the term search engine marketing, but you've almost certainly experienced it. The last time you used your favorite search engine, several ads probably appeared before your list of results. Purchasing advertising space within that space is the basis of SEM. While that may seem simple, the path to a successful campaign is much more complex than many traditional advertising methods.