In the sea of content that floods the internet, it's imperative to write a headline that grabs attention. Whether it's for a blog post, article, press release or even social media post -- a headline is what will secure a reader into feeling that the content is worthy.
In 360 PSG's newest blog series, one of our elder statesmen takes on questions from small business owners just like you, to break down the complicated landscape of digital marketing. This week, we answer questions about SEO.
2016 has been an especially successful year for 360 PSG, so in order to accommodate our growing team and new goals, we've moved! Our new offices are located at 455 Commerce Dr. Suite #3, Amherst, NY 14228.
With business and marketing moving more online, it's important to know how to not only run an advertising campaign completely online but also how to make sure it's successful. Learn about the key question you should ask yourself before diving into online advertising.
Writing content for your website sounds easy enough but is it really? There is a lot to consider when creating a website or going through a redesign and writing content is just as important as having an aesthetically pleasing site. So, what goes into the process? We're going to take you through some key questions to ask yourself before writing your website content.
Social media is a fast-paced medium and platforms are constantly updating and tweaking in order to stay ahead of the game. Now that we're almost halfway through 2016 (can you believe it?!), we wanted to round up all the updates Facebook, Twitter, Instagram and Snapchat have put out since the beginning of the year. Spoiler: there are a lot!
No matter what size business you have, building a digital presence can level the playing field for you if you know how to use the right tools in an effective way. We've compiled some free Internet business tools that can help increase your productivity.
You've probably been using your business website as a digital "home base" for a while now, and letting it serve as a second store front. But have you ever considered your website to be an additional employee? Here's some of the benefits of changing your perspective.
Customer service is incredibly important to any business and every owner, manager and CEO knows this. But what is the value of customer service, why does it matter so much and, most importantly, how can you improve yours in the digital age?
Website design is much more than the visual look and feel. Proper content is the foundation for a powerful website, and centering your design around content is the ideal strategy to adopt for an effective website.
If you're putting out content for your customers, it's important that they connect and feel invested with what you're saying. However, as a business, it can be difficult to decipher what types of posts are going to attract a larger audience. Learn how to use words to help people connect and appreciate what you're publishing.
Your website is the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and take advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual spring cleaning may be in order.
Facebook Advertising is a great way to reach your target audience by running ads on people's newsfeed, both on desktops and mobile phones. Its biggest strength is audience targeting, which allows marketers to choose from a wide-range of options. Learn all about the benefits and how easy it is to reach your desired audience.