The 360 Blog

When Lewis Carroll’s Alice is struggling with identity issues, she refers to figuring everything out as “the great puzzle.” She’s 100% right. Identity isn’t a single entity; it’s a vast matrix—a puzzle made up of interconnected pieces. Pulling together all the interconnected pieces that comprise your brand and creating one cohesive, consistent message can be daunting. But that’s how you gain and maintain a positive media presence. 

Name, Address and Phone Number (NAP) are the key components that help search engines identify a company. Consistent NAP across all web platforms is how search engines identify a business. Think of a search engine like a person; if a company doesn’t have consistent NAP across the web, it will be looked at by Google as illegitimate, directly affecting the business’s rank in local organic search results. Consistent NAP could be the key to helping your business appear in the first three results in relevant Google searches.

Heading into a new year often means pausing to take stock of your life, and identifying areas that would benefit from a commitment to improvement. But don’t stop there! As a business owner, you should also be asking yourself what steps you can take to improve your company. Not sure what to focus on? Here are three resolutions you can make to ensure 2020 is your best year yet.

Here at 360 PSG, we work hard to bring our clients quality content and design. We also like to play hard— which is why our annual Holiday Party was held at Lasertron! Nothing brings out the holiday spirit quite like trying to annihilate half your coworkers and their families in a cutthroat game of laser tag.

Many business owners end up feeling a bit like Lewis Carroll's Alice—overwhelmed, unsure and perhaps even a little irritable—when it comes to branding. This is unfortunate because branding is actually all about simplifying your life. Good, unified branding creates credibility and trust. It helps showcase your company’s personality, and it generates more than customers—it generates advocates.

If you own a website for your business, you’ve likely received a ridiculous amount of emails soliciting the latest digital marketing software that’ll help your site rise to the top of Google.

We called upon our expert support team once again to provide us with some of your most frequently asked questions about our CMS. They did not disappoint! 

New season, new projects! We’re back with our picks from spring and excited to share some of what we’ve been working on.

With a combined total of 10 years in support, our team has encountered just about any issue you can imagine, so, we asked our team what a few of their most frequently asked questions are!

From the very beginning, it’s been our goal to help small businesses compete online with larger companies while constantly striving to do right by our clients and employees. It’s with our pleasure to share that the Buffalo Niagara Business Ethics Association (BNBEA) has chosen to award us for these principles.

Have you ever visited a website and the URL bar displayed a “Not Secure” warning? It’s a little off-putting, that’s for sure.

It takes work to always be innovating and we wouldn’t have it any other way! Here’s a look at some of our favorite websites from winter 2019.

What’s the difference between local search engine optimization (SEO) and national SEO?  Find out what is best for your business with these simple tips.

Is it Wordpress, Drupal or the newest CMS advertised? We frequently offer advice to clients choosing a CMS, here are effective points that guided them to a confident decision!

Wait, we’re already one-third of the way through winter? Woah! We’ve been doing a lot of revamping at the 360 PSG offices and getting into new processes for the new year. It’s hard to believe that fall is over, let alone 2018; yet, here we are! Our marketing team started a lot of new campaigns in January while they are working their magic, we’ve selected five projects that our design team worked on this past season. Here they are in no particular order!

LinkedIn is an excellent platform for professionals and businesses to connect with each other; however, are the connections always meaningful? The platform is surely trying to make it so. LinkedIn has lagged behind Facebook when it comes to offering its marketers options for ad formats, targeting, and content features. With the release of “LinkedIn Pages” (replacing “Company Pages”) and updated advertising tools, the new year is a great time to get back into marketing on the web’s largest professional network. For business owners and professionals looking to grow their business and build relationships, LinkedIn has got you covered.

It’s our favorite time of year at 360 PSG! Dressing up in spooky costumes is something our office loves to do. Every year, we throw a Halloween Party to see what our team members can come up with. Do we always know what character everyone dresses up as? Definitely not, but, do we enjoy trying? Certainly.

It’s been a hot, busy summer in Buffalo, New York! At times, we almost didn’t want to leave our comfy office to brave the heat waves and unforgiving UV rays. The great news? Our reluctance to go outdoors has provided our clients with a lot of exciting website launches and high-performing digital campaigns to enjoy while the weather cools down. In all seriousness, we had an awesome summer at 360 PSG (yes, even the outdoors too). Now that we have time to reflect, here are our picks for the top web projects of summer 2018!

Two is usually better than one, right? It’s time the narrative of Facebook advertising vs. Google AdWords comes to an end. These days, you want both! For any business, large or small, advertising on both Facebook and Google allows marketers to create and manage the buying cycle for every campaign. Instead of comparing Google and Facebook, brands can utilize both platforms’ features for leverage to hit their marketing goals. No advertising platform is perfect and that is why joining the strongest two together is an essential digital marketing strategy.

Facebook held a three-day Community Boost event in Downtown Buffalo July 9-11 and 360 PSG was there on the scene to soak up all the information. For those who don’t know, Facebook (and Instagram) have been touring the country hosting Community Boost events to train business owners on Facebook and Instagram marketing features. Not only do these events help train marketers of all skill levels, they share the direction both platforms are headed and the type of content and advertising that will flourish on each.

We’ve made it to summer 2018! Our team has been busy launching, posting, writing, designing, supporting and managing numerous projects this season. It’s nice to take a step back and revisit the great client work and successes we’ve brought to the web. While website launches are only a portion of what we do over at 360 PSG, we put a lot of time and creativity into each project. Here are five of our top web projects from spring ‘18.