The 360 Blog

Each year, new digital marketing trends emerge, requiring marketers who work in the industry to consistently master new features and practices. For 2016, we predicted the domination of mobile-friendliness, Instagram and content marketing.

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated some of our thoughts on the best ones for your business.

360 PSG is proud to present Mouse Pad, our band of web experts, marketers, and specialists brought together to rock at the Music Is Art Corporate Battle of the Bands; and we WON!

Thinking of starting a donation campaign this holiday season? Consider that digital marketing has made larger scale campaigns accessible to smaller organizations. Check out some tips for starting your first digital donation campaign, here.

360 PSG is proud to present Mouse Pad, our band of web experts, marketers, and specialists brought together to rock for one night for the Music Is Art Corporate Battle of the Bands. 

Curious to see how digital experts, marketers, designers, and engineers get in touch with their spooky sides? Click here to see our Halloween party gallery. 

Snapchat has been the darling of social media for a while now, and they're constantly unveiling features that's getting marketers across all industries excited for the new opportunities at hand. This all begs the question: Should my business be on Snapchat?

Live video is all the rage right now in Social Media Marketing, but is it right for your business? We've broken down some of the advantages of using Instagram Stories, check it out!

Live Streaming is all the rage, but is it the right strategy for your business?

Finding new ways to connect your business with the appropriate audience can seem like survival of the fittest. Fortunately, LinkedIn is a powerhouse professional network with almost 450 million members worldwide. LinkedIn is a network built for professionals but has carved a niche in the B2B markets, as well as recruiting. It can be a powerful tool for any size business looking to develop other meaningful business connections with some of the social media "fluff" taken away. If you already have a LinkedIn company page, or are just starting out -- there are some best practices to enhance the experiences of your business, prospective colleagues, employees and customers.

It's crucial to keep your company's social accounts current and monitored. Aside from producing new content and being in consistent communication, there are goals you should be setting for your social media efforts. We have put together six steps to getting back on track and reaping the benefits of having a well-maintained social presence.

We're all guilty of taking advantage of the summer months while they are available to us; the warm weather, long lunches, the social atmosphere coming to a peak, and the easy going nature of our days tend to take off some of our edge. It's summertime, and the living is easy. The harsh reality is that the Fall comes a lot quicker than most of us expect, and the slower summer months begin to affect our bottom lines, in whatever role we assume. Instead of scrambling, we've broken down some steps to keep you on top of your game as you begin your first marketing campaigns to get back to business.

In 360 PSG's latest blog series, one of our elder statesmen takes on questions from small business owners just like you, to break down the complicated landscape of web design. This week, we answer questions about design options. 

In the sea of content that floods the internet, it's imperative to write a headline that grabs attention. Whether it's for a blog post, article, press release or even social media post -- a headline is what will secure a reader into feeling that the content is worthy.

In 360 PSG's newest blog series, one of our elder statesmen takes on questions from small business owners just like you, to break down the complicated landscape of digital marketing. This week, we answer questions about SEO. 

2016 has been an especially successful year for 360 PSG, so in order to accommodate our growing team and new goals, we've moved! Our new offices are located at 455 Commerce Dr. Suite #3, Amherst, NY 14228.

With business and marketing moving more online, it's important to know how to not only run an advertising campaign completely online but also how to make sure it's successful. Learn about the key question you should ask yourself before diving into online advertising. 

Writing content for your website sounds easy enough but is it really? There is a lot to consider when creating a website or going through a redesign and writing content is just as important as having an aesthetically pleasing site. So, what goes into the process? We're going to take you through some key questions to ask yourself before writing your website content. 

Social media is a fast-paced medium and platforms are constantly updating and tweaking in order to stay ahead of the game. Now that we're almost halfway through 2016 (can you believe it?!), we wanted to round up all the updates Facebook, Twitter, Instagram and Snapchat have put out since the beginning of the year. Spoiler: there are a lot!

No matter what size business you have, building a digital presence can level the playing field for you if you know how to use the right tools in an effective way. We've compiled some free Internet business tools that can help increase your productivity. 

Optimizing for mobile commerce can end up helping you close a lot of these sales cycles a lot quicker, and add to your bottom line. So where do you start?