The 360 Blog

What exactly is SEO, and how do internet marketers and businesses use it every day? If you're seeking to improve the ranking of your website and the amount of traffic going there, the importance of understanding how search engine optimization works cannot be overstated.

Whether you believe content marketing has been around since the dawn of advertising, or that content has just started to become a heavy hitter in recent years - an inarguable factor of these two theories is that content really matters.

There is nothing more damaging to an organization's reputation than to have someone arrive to a location that has closed, or recently moved. The vast majority of consumers rely on up-to-date information on web and mobile platforms, and if your business recently relocated it could be months before the right address shows up on web-based maps and GPS units.

Search engine optimization is a term that's thrown around a lot by today's digital marketing professionals. You've probably heard the term SEO before. And you've probably had people tell you that it's important to your online success. But have you ever wondered why? 

The past year has been eventful for Snapchat - the mobile app developed "spectacles" to record from the user's perspective and even created a camera roll in case the storage on your phone is full. The past year has been eventful for 360 PSG as well, so we thought sharing snaps of some of our team was only appropriate! 

Have you ever had an ad or product follow you around on the web? These occurrences are not by chance, they are a marketing strategy known as retargeting. Are tiny people spying on your web activity? Thankfully, no.

The 360 PSG team worked very hard this year to deliver web solutions to businesses all over the country. We got together for our annual holiday party to reflect and enjoy ourselves before the new year.

We've been busy over here at 455 Commerce Drive, and our newest batch of websites showcases how hard our team has been working. Check it out!

An empty cubicle in the back of an office building off of Commerce Dr. in Amherst, New York, sparked an idea at 360 PSG. With the holiday season approaching, 360 PSG wanted to do something to give back to their Buffalo community; this seemed to be the perfect way. 

Each year, new digital marketing trends emerge, requiring marketers who work in the industry to consistently master new features and practices. For 2016, we predicted the domination of mobile-friendliness, Instagram and content marketing.

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated some of our thoughts on the best ones for your business.

360 PSG is proud to present Mouse Pad, our band of web experts, marketers, and specialists brought together to rock at the Music Is Art Corporate Battle of the Bands; and we WON!

Thinking of starting a donation campaign this holiday season? Consider that digital marketing has made larger scale campaigns accessible to smaller organizations. Check out some tips for starting your first digital donation campaign, here.

360 PSG is proud to present Mouse Pad, our band of web experts, marketers, and specialists brought together to rock for one night for the Music Is Art Corporate Battle of the Bands. 

Curious to see how digital experts, marketers, designers, and engineers get in touch with their spooky sides? Click here to see our Halloween party gallery. 

Snapchat has been the darling of social media for a while now, and they're constantly unveiling features that's getting marketers across all industries excited for the new opportunities at hand. This all begs the question: Should my business be on Snapchat?

Live video is all the rage right now in Social Media Marketing, but is it right for your business? We've broken down some of the advantages of using Instagram Stories, check it out!

Live Streaming is all the rage, but is it the right strategy for your business?

Finding new ways to connect your business with the appropriate audience can seem like survival of the fittest. Fortunately, LinkedIn is a powerhouse professional network with almost 450 million members worldwide. LinkedIn is a network built for professionals but has carved a niche in the B2B markets, as well as recruiting. It can be a powerful tool for any size business looking to develop other meaningful business connections with some of the social media "fluff" taken away. If you already have a LinkedIn company page, or are just starting out -- there are some best practices to enhance the experiences of your business, prospective colleagues, employees and customers.

It's crucial to keep your company's social accounts current and monitored. Aside from producing new content and being in consistent communication, there are goals you should be setting for your social media efforts. We have put together six steps to getting back on track and reaping the benefits of having a well-maintained social presence.

We're all guilty of taking advantage of the summer months while they are available to us; the warm weather, long lunches, the social atmosphere coming to a peak, and the easy going nature of our days tend to take off some of our edge. It's summertime, and the living is easy. The harsh reality is that the Fall comes a lot quicker than most of us expect, and the slower summer months begin to affect our bottom lines, in whatever role we assume. Instead of scrambling, we've broken down some steps to keep you on top of your game as you begin your first marketing campaigns to get back to business.