The 360 Blog

Since the first American television advertisement aired in 1941, there has been a flood of ads on every channel possible. Radio, TV, print and film have all been the ideal mediums for advertisers to market their products or services to the masses since it all began almost 75 years ago. Luckily for us, technology has advanced enough to bring about the dawn of a new area -- digital marketing.

Is it a story of David and Goliath? Probably not, because Facebook owns Instagram and can’t really lose to it if there is a mutual benefit. You can even integrate your Facebook marketing with Instagram simultaneously with Ads Manager. But, what if you want to focus on one platform?

One of the most overlooked aspects of optimizing a website is the user experience. It can be difficult to gauge purely from the appearance and content of a site alone how users will interact with it. An experienced digital marketer will know that the way people interact with a website is just as important as how they find it.

It was a full house at 360 PSG this week for our Content Architecture, Modern Design Trends & Usability Workshop. Focusing on the importance of content and design in today’s digital world, our Dr. of Creative and Dr. of Operations, Jessa and Dan, presented what they believe a website needs in order to perform.

It doesn’t seem like winter is over in Western New York, but it is; and with that, it’s time to reflect and choose five of our favorite projects from the season.

Organic search engine rankings are not the only way to gain exposure and drive traffic to your website. There are numerous online paid advertising networks available to use across various websites. However, only two platforms, Google AdWords and Bing Ads, offer direct integration with the most popular search engines in the world using a pay-per-click (PPC) advertising scheme.

If Facebook’s new algorithm update has you feeling like the last kid picked in gym class, you aren’t alone. When the social giant announced in January that it was putting a strong focus on personal pages (and much, much less on Business Pages), the professional social world dramatically rumbled. Not only had organic reach declined to almost 2% throughout recent years, Facebook declared that it’s practically non-existent moving forward. What does this mean for companies with a Business Page?

Trends come and go, but your website doesn’t. A website is a representation of your brand, what you offer and what you’re capable of. When executed properly, a strong website will generate interest, inquiries, leads -- all things a business strives for in the digital world. What happens when your website hasn’t been updated?

A company blog hosted on your website is a great content strategy to improve search visibility, enhance branding and even generate leads. Is the effort to create engaging, relevant blogs worth it for business owners who simply don’t have the time or resources to produce it?

Whether it’s tracking audience behavior or measuring the conversion path, digital marketers constantly reference data to make new decisions for their websites. Tools such as Google Analytics, Google Search Console, and Bing Webmaster Tools present this real-time data in useful ways and are constantly being updated with new features.

It might be freezing outside, but our team at 360 PSG is ready to start some great projects coming up in the new year. But first, let’s dial it back to the five top web projects we selected from fall.

As we enter 2018, Facebook will continue evolving to include new features and change the way marketers use the platform as a whole. What does this mean for small businesses who want to advertise on the world’s largest social network, but don’t have the budget to keep up with heavy weight advertisers?

In today's world of mass digital media, giving a referral is as simple as posting a social media link. At 360 PSG, we know that 90% of your prospective customers make buying decisions based on reviews and online mentions of your business.

Any carpenter knows that a good set of tools is essential for their work. A digital marketer is no different. If you want to succeed on the web, you must become familiar with the necessary tools in order to achieve your marketing objectives.

It’s no secret that the world of digital marketing is a constantly changing landscape. Occasionally, things can change so rapidly that not everyone can stay current on the best practices. This becomes a problem when it comes to search engine optimization.

When Halloween falls on a Tuesday, you make sure to celebrate at work! Our team got together again this year for a Halloween party that lead to eating way too much candy.

It takes a lot to run a successful business. Finding and retaining good employees to help your business grow is difficult for any industry. Employing a team of in-house experts to handle your marketing strategies is a huge milestone; but, are you ready for that?

With 68% of B2B buyers being digitally driven, there’s no doubt that enhancing your knowledge of the industry will benefit your marketing efforts. Catch up with some insight from our B2B Google Partner Event! 

Summer is officially over and we may be a little sad about it, but being reminded of our favorite web projects from the season is the best way to get excited about what’s to come.

Fresh off the stage and back in the office, 360 PSG’s band Mouse Pad is settled in after their performance at Music Is Art.

So, you’ve already got a great digital marketing program in place. You’re driving relevant, qualified traffic to your website. That’s a great start! But in reality, it’s only half the battle.