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The point of using social media as a platform for marketing is to drive customers towards your brand, or at least get their attention so they remember who you are and what you sell. Ultimately, it's all about making sales, making customers happy by giving them what they want and providing them with what they need.


Categories: Social Media

This post was written by our Social Media Intern, Mary.

After eight weeks, many hours at a computer, and almost an entire summer that flew by, I have completed by time here as the social media intern at 360 PSG. I learned a vast amount of information about the tech world, the world wide web, and generally working in a corporate office setting.


Categories: 360 Culture

This post was written by our Creative Director, Ben Shepard.

As someone who has sat on both sides of the table it is brutally apparent that the relationship between creatives and their clients is stressful for both parties.  Perhaps you're familiar with some of the pains that can arise from either camp, or worse, you've been burned through a bad experience already.  This is unfortunate since all it usually takes to avoid calamity is better communication and a little education.


Categories: Web Design

In the world of social media, Facebook and Twitter are the top two contenders, ruthlessly battling it out over the latest and greatest forms of internet sharing and communication.


Categories: Social Media

For the second consecutive year, 360 PSG was overtaken in the Buffalo Championship round of Social Madness. Sponsored by Business First, the social media competition pits companies against each other, gauging their social media success through an algorithm that tabulates votes and online social engagement.

This post was written by our Social Media Intern, Mary.

How much time do you spend using Social Media each day? If you add up every Facebook notification check, every tweet sent, each LinkedIn connection approval, every Instagram liked, and so on, it begins to add up. Between desktop and mobile devices, the amount of time tech-savvy generations spend on the Internet has resulted in a culture wholly supported by social media. It has created a global community like no other, and has become an indispensable tool for maintaining both personal and business connections.

What's the most important part about blogging? We think it's getting the audience you want to read what you have to say. It's all about content optimization, keeping your reader engaged, and ensuring that your audience can easily find your blog. Follow these tips and tricks to make your Internet writing a success!

This post was written by our Director of Operations, Dan Fritz.

Building a website from scratch is not a "process". A process is a series of repeatable tasks that produce a predictable result, like building a Big Mac. No matter how many times the sandwich is made and no matter who makes it or where, as long as the process is followed, the result will be exactly as expected.


Categories: Web Design

Do you ever have trouble staying motivated during shark week? I mean... the work week. Same answer though right? No? Well, we all have times where we just sort of hit that wall at work. Here is a list of strategies that have been working for me lately, enjoy!


Categories: 360 Culture