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You've probably been using your business website as a digital "home base" for a while now, and letting it serve as a second store front. But have you ever considered your website to be an additional employee? Here's some of the benefits of changing your perspective. 


Categories: CMS

Customer service is incredibly important to any business and every owner, manager and CEO knows this. But what is the value of customer service, why does it matter so much and, most importantly, how can you improve yours in the digital age? 


Categories: CMS

Website design is much more than the visual look and feel. Proper content is the foundation for a powerful website, and centering your design around content is the ideal strategy to adopt for an effective website. 

If you're putting out content for your customers, it's important that they connect and feel invested with what you're saying. However, as a business, it can be difficult to decipher what types of posts are going to attract a larger audience. Learn how to use words to help people connect and appreciate what you're publishing. 

We were humbled to win the Amherst Chamber of Commerce Award for Technology at last night's awards. Here's a recap of our night. 

Your website is the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and take advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual spring cleaning may be in order. 

Are you leveraging one of the most dynamic forms of content on the web? Learn more about using video content to boost your exposure. 

It's the heart of winter. Love is in the air. It's a perfect time to fall in love with your...website? Here's 5 ways to get customers to fall in love with your website. 

A blog isn't just something to air personal grievances. It's a big benefit for businesses. Read about how to get started and the benefits of being an active blogger. 

Facebook Advertising is a great way to reach your target audience by running ads on people's newsfeed, both on desktops and mobile phones. Its biggest strength is audience targeting, which allows marketers to choose from a wide-range of options. Learn all about the benefits and how easy it is to reach your desired audience. 

As of 1/12/16, support for older versions of Internet Explorer are ending. Find out what this means for you and which browsers are good alternatives. 

With the start of the New Year, it might be time to change up your social media strategies. 

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated them for you and asked a couple members of our team their thoughts. 

A donation page is a powerful component for any non-profit website. 360 PSG's Fission System has you covered with their custom donation capabilities. 

A simple, thoughtful idea turned into a company-wide way to give back, and hopes to grow with the power of social media to impact more people.

The Internet is a big place and it's important to stand out. Having a clean, functioning and informative website is crucial to turn those clicks into clients. 

Instagram, Pinterest and Snapchat are great social media platforms, focused on visuals. Find out how to use each and if they'll benefit your business. 

The startup scene in Buffalo is heating up with 43North week, and we were especially excited to be a part of their second Ping Pong Diplomacy Event. Check out some of the pictures.


Categories: 360 Culture

A weekly series where we dissect two social media platforms and help figure out which ones are right for your business. 

It's October 21, 2015, the exact date that Marty and Doc traveled Back to the Future in the movie's sequel. Here's some tech we thought they would be interested in in 1989.

Some of our staff had some fun with the new Snapchat filters (some begrudgingly, looking at your Eric), and we wanted to share them with you.