The 360 Blog

« Previous Page Next Page »

Free Digital Tools to Boost Business Productivity

No matter what size business you have, building a digital presence can level the playing field for you if you know how to use the right tools in an effective way. We've compiled some free Internet business tools that can help increase your productivity. 


Building a Mobile Storefront

Optimizing for mobile commerce can end up helping you close a lot of these sales cycles a lot quicker, and add to your bottom line. So where do you start?


The Tech Perspective: Your Website as an Extra Sales Person

You've probably been using your business website as a digital "home base" for a while now, and letting it serve as a second store front. But have you ever considered your website to be an additional employee? Here's some of the benefits of changing your perspective. 


Categories: CMS

The Value of Customer Service

Customer service is incredibly important to any business and every owner, manager and CEO knows this. But what is the value of customer service, why does it matter so much and, most importantly, how can you improve yours in the digital age? 


Categories: CMS

Design Brief: Start With Content

Website design is much more than the visual look and feel. Proper content is the foundation for a powerful website, and centering your design around content is the ideal strategy to adopt for an effective website. 


5 Ways to Connect Through Content

If you're putting out content for your customers, it's important that they connect and feel invested with what you're saying. However, as a business, it can be difficult to decipher what types of posts are going to attract a larger audience. Learn how to use words to help people connect and appreciate what you're publishing. 


The Event: Celebrating Business Excellence Winners

We were humbled to win the Amherst Chamber of Commerce Award for Technology at last night's awards. Here's a recap of our night. 


Spring Cleaning For Your Site

Your website is the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and take advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual spring cleaning may be in order. 


Take a Risk: Explore Video

Are you leveraging one of the most dynamic forms of content on the web? Learn more about using video content to boost your exposure. 


Fall in Love With Your Website

It's the heart of winter. Love is in the air. It's a perfect time to fall in love with your...website? Here's 5 ways to get customers to fall in love with your website. 


The 6 Reasons Why You Need a Blog

A blog isn't just something to air personal grievances. It's a big benefit for businesses. Read about how to get started and the benefits of being an active blogger. 


Facebook Advertising: Reach Your Target

Facebook Advertising is a great way to reach your target audience by running ads on people's newsfeed, both on desktops and mobile phones. Its biggest strength is audience targeting, which allows marketers to choose from a wide-range of options. Learn all about the benefits and how easy it is to reach your desired audience. 


Internet Explorer Ending Support of Older Versions

As of 1/12/16, support for older versions of Internet Explorer are ending. Find out what this means for you and which browsers are good alternatives. 


Spice Up Your Social Media Accounts for the New Year

With the start of the New Year, it might be time to change up your social media strategies. 


4 Digital Marketing Trends for 2016

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated them for you and asked a couple members of our team their thoughts. 


Donations Capabilities

A donation page is a powerful component for any non-profit website. 360 PSG's Fission System has you covered with their custom donation capabilities. 


#FilltheCube Helps to Fill the WNY Food Bank

A simple, thoughtful idea turned into a company-wide way to give back, and hopes to grow with the power of social media to impact more people.


The 3 Ingredients for a Killer Website

The Internet is a big place and it's important to stand out. Having a clean, functioning and informative website is crucial to turn those clicks into clients. 


Let's Break It Down: Instagram, Pinterest and Snapchat

Instagram, Pinterest and Snapchat are great social media platforms, focused on visuals. Find out how to use each and if they'll benefit your business. 


#PingPongDiplomacy with 43 North, the Public, & The Martin Group

The startup scene in Buffalo is heating up with 43North week, and we were especially excited to be a part of their second Ping Pong Diplomacy Event. Check out some of the pictures.


Categories: 360 Culture

Let's Break It Down: Facebook or Twitter for Your Business?

A weekly series where we dissect two social media platforms and help figure out which ones are right for your business.